DYNAMIC
LOCATION：HOME - DYNAMIC - Under the perspectiv...
Under the perspective of new media, traditional culture radiates new vitality
Under the perspective of new media, the revitalization of traditional culture is mainly reflected in the following aspects:
Diversification of dissemination methods:
With the rapid development of new media technology, the dissemination of traditional culture has become more diverse and abundant. New media forms such as Weibo, WeChat, short video platforms, and live streaming have become new ways to promote excellent traditional Chinese culture. These platforms provide diverse channels for the dissemination of traditional culture with their innovative immediacy and interactivity, attracting a large number of people.
Content innovation:
The content display forms of traditional culture have become more diverse and innovative. Traditional culture is vividly presented in front of people through images, videos, audio, and other forms. Meanwhile, through the application of technologies such as virtual reality (VR) and augmented reality (AR), the experience of traditional culture has become more diverse and three-dimensional.
The combination of digitalization and traditional culture:
Digital technology has made traditional culture "dance like a swan". For example, Henan TV's "Tang Palace Banquet" uses 5G and AR technology to collide and integrate traditional culture in modern communication methods, inspiring new sparks.
The rapid development of digital technology:
The rapid development of digital technology is triggering global social changes, with the widespread penetration of the internet and digital technology into the entire process of literary production, circulation, dissemination, and consumption, bringing literary classics to life and flying into the homes of ordinary people.
Communication strategies in the new media environment:
The dissemination strategy of traditional Chinese culture is undergoing unprecedented changes. With the rapid development of digital technology, the integration of traditional culture and modern media has become an important way to promote cultural inheritance and innovation.
Effectively promote creative transformation and innovative development:
Pay attention to the use of new media, deeply promote the deployment requirements of the Party Central Committee, and revitalize the vitality of excellent traditional Chinese culture, which is not only reflected in the prosperous development of the cultural industry, but also in the flexible use of communication methods.
From the perspective of new media, traditional culture has shown new vitality through diverse communication methods, content innovation, the combination of digital technology, inheritance and innovation in the era of all media, rapid development of digital technology, communication strategies in the new media environment, and effective promotion of creative transformation and innovative development.
Information：