At the recently opened Yangtze River Delta International Cultural Industry Expo, a group of cultural and creative enterprises emerged with the empowerment of digital technology. At the Van Gogh Photography Studio, visitors can generate Van Gogh style "self portraits" on site through AI technology; In motion capture studios, the latest motion capture technology makes the movements and expressions of modeled characters come to life... Currently, digitization is becoming a new engine for the development of the cultural industry. The digital transformation of the cultural industry is not only a technological innovation, but also a profound transformation of cultural production methods and social lifestyles, and an important measure to seize the new track of cultural industry development.
The scale of China's digital cultural industry continues to grow, thanks to the optimization of industrial structure and the improvement of supply quality. Cutting edge technologies such as big data, cloud computing, and artificial intelligence, as well as innovative applications such as ultra-high definition, the Internet of Things, virtual reality, and augmented reality, have injected new momentum into the digital cultural industry. Beijing, Shanghai and other cities are promoting cultural enterprises and institutions to improve product quality and service levels by establishing regional centers for the national cultural big data system. The development of new scenarios for digital cultural consumption, such as online performances, digital creative content, digital art works, entertainment products, and cultural projects that provide immersive experiences, brings consumers rich and diverse cultural enjoyment.
In recent years, China has introduced a series of policies, such as the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" and the "Opinions of the Ministry of Culture and Tourism on Promoting the High quality Development of the Digital Cultural Industry", which provide policy support and direction guidance for the digitalization of the cultural industry. However, there are still shortcomings and weaknesses in the process of industrial digitization, such as insufficient digital transformation and development of cultural resources, the need to improve the openness, sharing, and application of data resources, and the need to strengthen infrastructure and service platform construction.
In the face of these challenges, multidimensional measures should be taken to further promote the digitization of the cultural industry. Currently, digital technology is driving innovation in cultural products and services, from digital museums to digital exhibitions, from intelligent recommendation systems to personalized content creation, and the application of technology is becoming increasingly mature. It is necessary to accelerate the cultivation of new models and formats, and help traditional cultural industries achieve a qualitative leap in digital transformation. It is necessary to establish an innovative mechanism that promotes industry university research application and iterates supply and demand; Promote the deep integration of culture and technology, integrate new technologies such as 5G, big data, and cloud computing, and explore new forms, paths, and scenarios of cultural expression.
In addition, the potential of data resource elements should be stimulated to promote the development of products related to cultural big data collection, storage, processing, analysis, and services. Promote the integration of online and offline digital cultural industries, such as cloud performing arts, cloud exhibitions, etc., expand the supply of high-quality digital cultural products, and promote consumption upgrading. Build a digital cultural industry cluster to achieve spillover effects.
It should be noted that when dealing with new forms of digital cultural industry, it is necessary to establish a development governance system that is inclusive, cautious, and collaborative, and scientifically handle the relationship between technology and culture, innovation and protection, inheritance and development. Innovate governance tools, form new means of technology governance, and promote the formation of consensus and innovative cooperation in digital governance of cultural industries.
Nowadays, digital technology is deeply embedded in the entire process of cultural production, display, dissemination, service, and consumption, providing more innovative possibilities for the development of the cultural industry. Digitization is not only a technological means for the cultural industry, but also a new way of cultural production that is reshaping the cultural industry chain and promoting its development to a higher level. Therefore, the digitization of cultural industries is not just a technical issue, but a complex problem involving multiple aspects of culture, economy, and society. In the process of promoting the digitization of cultural industries, it is necessary to balance the relationship between technological innovation and cultural inheritance, while pursuing economic benefits, considering its social impact, and balancing market demand and policy guidance. Only in this way can we achieve sustainable digital development of the cultural industry and truly promote it as a new engine for high-quality economic development.