According to data released recently by the National Bureau of Statistics, affected by the new coronary pneumonia epidemic, in the first quarter, enterprises above the designated size in the cultural and related industries achieved operating income of 1,688.9 billion yuan, down 13.9% from the same period of the previous year, but the new format of "Internet + culture" reverse The momentum is on the rise.
Xin Jia, a statistician from the Department of Social Sciences and Culture of the National Bureau of Statistics, introduced that in the first quarter, relying on the widespread application of new technologies such as the Internet, multimedia, and artificial intelligence, the new format of "Internet + culture" went against the trend. Internet advertising services, other Internet information services, multimedia game animation and digital publishing software development, radio and television integrated broadcast control, wearable smart cultural equipment manufacturing and other industries have achieved double-digit growth in operating income.
Xin Jia analyzed that as the situation of epidemic prevention and control continued to improve, cultural enterprises resumed production and production accelerated significantly, the consumption of cultural consumption of residents who had been suppressed in the early stage was gradually released, and China's cultural market is expected to gradually return to the normal track.