Cultural heritage, which carries the genes and blood of the Chinese nation, is a non-renewable and irreplaceable resource of China's excellent civilization. Not long ago, the 46th UNESCO World Heritage Conference held in New Delhi, India, passed a resolution to include "the central axis of Beijing - the masterpiece of China's ideal capital order" on the World Heritage List. The successful application means that the protection and development of cultural heritage has reached a new starting point. How to further strengthen the overall and systematic protection of cultural heritage, so that cultural heritage can live in the present, is worth exploring.
Cultural heritage is the superposition of ecology, production and living space. Promoting the integrated development of cultural heritage and tourism, fully releasing the economic, cultural, educational, social and other multiple values of cultural heritage, and stimulating the motivation of the protection and utilization of stakeholders such as governments, enterprises, non-profit organizations, communities and residents are effective ways to improve the ability and level of cultural heritage protection and inheritance. For example, the integration and development of cultural heritage and tourism industry has a natural convergence point. Under the premise of effective protection, promoting the integration of the two in a wider range, deeper level and higher level can expand the practice of cultural heritage protection and inheritance, enrich tourism products, enhance the connotation of tourism culture, and further enhance the potential for high-quality development of tourism.
At present, many places are giving full play to the potential of deep integration of cultural heritage and tourism industry, relying on museums, national cultural parks, world cultural heritage sites, cultural relic protection units, red tourism spots and other resources to develop cultural heritage tourism projects, and release the diversified value of cultural heritage. However, in practice, there are also some problems and challenges. For example, some places lack the ability of creative transformation and innovative development of cultural heritage, resulting in homogenization and low quality of tourism products, lack of tourism space cultural deposits, and single tourism routes. For another example, individual places attach more importance to economic benefits than social benefits, and the protection of cultural heritage needs to be strengthened. Therefore, we should continue to innovate products, services, technologies and mechanisms, and improve the integration of cultural heritage and tourism industries.
On the one hand, the intangible cultural heritage such as folk art, opera and folk art, handicraft skills, ethnic costumes and folk customs activities should be deeply explored, and organically integrated into tourist Spaces such as historical and cultural cities, towns, villages, historic districts, historical buildings and industrial heritage, so as to enrich the cultural connotation and heritage of tourist Spaces, and develop cultural and tourism creative products. At the same time, innovative art forms, experience methods and display methods, with the help of virtual reality, mixed reality, meta-universe, holographic projection, digital light and shadow, intelligent perception and other technologies and equipment, to create a new space for smart tourism immersive experience, cultivate new scenes of culture and tourism consumption. Through product innovation and service innovation, we will dig deep into the spiritual values, ways of thinking, imagination and cultural awareness contained in cultural heritage, and enhance tourists' sense of participation, satisfaction and gain.
On the other hand, through scientific and technological innovation, constantly upgrade and improve the methods, technologies and means of cultural heritage protection and inheritance, reduce the damage of tourism development to heritage sites and the surrounding environment, and achieve a virtuous cycle of cultural heritage protection and inheritance and tourism industry development. Attention should also be paid to innovating mechanisms for the protection and utilization of cultural heritage, so that residents of heritage sites can share the benefits of integrated development of cultural and tourism, mobilize their motivation to participate in the protection and inheritance of cultural heritage, form a path of co-construction, co-governance and sharing of cultural heritage protection and utilization, and promote the mutual promotion, mutual support and coordinated development of cultural heritage and tourism industries.
We should also pay attention to the development of "agriculture + cultural tourism" and implement the operation upgrade plan of rural cultural tourism. Develop "industry + cultural tourism", make full use of various industrial heritage resources, and build characteristic industrial towns; Develop "education + cultural tourism", optimize research and study travel products, create a characteristic cultural tourism education industry base, and expand new space for cultural heritage tourism.