Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of the Digital Cultural Industry
Cultural Tourism Industry Development (2020) No. 78
The culture and tourism departments (bureaus) of all provinces, autonomous regions, and municipalities directly under the Central Government, the Culture, Sports, Radio, Television and Tourism Bureau of the Xinjiang Production and Construction Corps, the departments and bureaus of the Ministry, all directly affiliated units, and the State Administration of Cultural Heritage:
In order to implement the decision and deployment of the Party Central Committee and the State Council, implement the digitalization strategy of the cultural industry, and promote the high-quality development of the digital cultural industry, the following opinions are hereby put forward.
1. General requirements
(1) Guiding ideology
Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, thoroughly implement the spirit of the 19th National Congress of the Communist Party of China and the 2nd, 3rd, 4th, and 5th Plenary Sessions of the 19th National Congress of the Communist Party of China, unswervingly implement the new development concept, and adhere to the work of seeking progress while maintaining stability The overall tone is to promote high-quality development as the theme, to deepen supply-side structural reforms as the main line, reform and innovation as the fundamental driving force, to meet the people’s growing needs for a better life as the fundamental goal, and to comply with the development trend of digital industrialization and industrial digitalization , Implement the digital strategy of the cultural industry, accelerate the development of new cultural enterprises, cultural formats, and cultural consumption patterns, transform and upgrade traditional formats, improve quality, efficiency and core competitiveness, improve the modern cultural industry system, deploy innovation chains around the industrial chain, and deploy around the innovation chain Industrial chain, promote the precise connection between the industrial chain and the innovation chain, promote the “cloud use of numbers to empower intelligence” in the cultural industry, promote online and offline integration, expand the supply of high-quality digital cultural products, promote consumption upgrades, and actively integrate into the domestic cycle as the main body, The new development pattern of mutual promotion of domestic and international double cycles promotes the unity of meeting people's cultural needs and enhancing people's spiritual strength.
(2) Basic principles
Persist in orientation and enhance connotation. Firmly grasp the correct orientation, adhere to the integrity and innovation, adhere to the socialist core values as the guide, put social benefits in the first place, realize the unification of social and economic benefits, fully explore cultural resources, improve the quality and connotation of the digital cultural industry, and speak China well Stories, show the image of China, and promote the Chinese spirit.
Innovation leads and activates the market. Insist on the core position of innovation in industrial development, deeply implement innovation-driven development strategies, improve independent innovation capabilities, and promote innovation in content, technology, models, formats, and scenarios. Optimize the business environment, stimulate the vitality of market players, allow innovation potential to flow fully, and form more new growth points and growth poles.
Data-driven, supported by technology. Implement the construction and deployment of the national cultural big data system, jointly build a shared cultural industry data management service system, and promote the integration of cultural data resources. Grasp the development trend of science and technology, integrate and apply new technologies, create more industrial technological innovation achievements, and provide strong support for high-quality cultural supply.
Integrated development, open sharing. Promote the integrated development of culture and tourism under the digital economy, and use culture to shape tourism and tourism to promote culture. Promote the deep integration of the cultural industry with the digital economy and the real economy, and build a digital cultural industry ecosystem. Strengthen international exchanges and cooperation, and cultivate new advantages for my country to participate in international cooperation and competition under the new situation.
(3) Development goals
The scale of the digital cultural industry continues to grow, the industrial structure is continuously optimized, and the quality of supply continues to improve, becoming a new engine that stimulates consumption potential. The industrial infrastructure is more complete, the supporting platform is more mature, innovation and entrepreneurship are more active, the market order is more orderly, the governance capability is continuously improved, more new employment forms and new jobs are created, and the development of new technologies, new formats, new consumption development and industrial chains are formed. A digital production, distribution, and consumption ecosystem integrating upstream and downstream and cross-industry. The integrated development of the cultural industry and the digital economy has entered a new stage. The development level of digitalization, networking and intelligence has been significantly improved, forming a new pattern of new driving forces leading the development of the industry, and the development of the digital cultural industry is in a leading position in the world.
By 2025, cultivate 20 leading companies with outstanding social and economic benefits, strong innovation capabilities, and international influence. Small, medium and micro enterprises with their own characteristics and strong vitality will continue to emerge, and create 5 regionally influential and leading digital cultures Industrial clusters for industrial development, and 200 digital cultural industry projects with demonstration and driving effects.
2. Consolidate the foundation for the development of the digital cultural industry
(4) Strengthen content construction. Profoundly grasp the attributes of digital cultural content, strengthen the construction of original ability, and create more digital cultural products that can not only meet the cultural needs of the people, but also enhance the spiritual power of the people. Cultivate and shape a batch of original IP with distinctive Chinese cultural characteristics, strengthen the development and transformation of IP, and make full use of industrial forms such as animation and games, online literature, online music, online performance, online video, digital art, creative design, etc., to promote Chinese excellent traditions Cultural creative transformation, innovative development, inheriting revolutionary culture, developing advanced socialist culture, and creating more digital cultural brands with extensive influence. Strengthen the role of culture in the content support, creativity enhancement and value mining of tourism, and enhance the cultural connotation of tourism. Lead youth cultural consumption with high-quality digital cultural products, create products and services that meet the diverse and individual needs of young users, and enhance youth national pride and cultural self-confidence.
(5) Speed up the construction of new infrastructure. Support the general needs of the industry, the construction of digital infrastructure such as data centers and cloud platforms, improve the "cloud, network, and terminal" infrastructure of the cultural industry, and open up the digital chain of "digital collection-network transmission-intelligent computing". Encourage digital cultural enterprises to participate in enterprise-level digital infrastructure open cooperation, improve the basic data, computing capabilities and model algorithms required for artificial intelligence applications in the cultural industry, and promote the transformation and upgrading of traditional cultural infrastructure. Strengthen the construction of mobile Internet infrastructure such as APP and mini programs, improve the production factors of the digital economy in the cultural field, and promote industrial interconnection. Actively connect with new infrastructure, make good use of new infrastructure policies, platforms, and technologies to improve the development level of the digital cultural industry.
(6) Promote technological innovation and application. Focusing on the technological innovation needs of the digital cultural industry, we will gather resources from innovative institutions such as key laboratories of the Ministry of Culture and Tourism, key enterprises, colleges and universities, research institutes, and R&D centers to accelerate the development and application of common technologies and key technologies for digital transformation. Support the establishment of industry-university-research-application collaborative industrial technology innovation alliances, and promote the transformation of cross-industry, cross-department, and cross-regional results. Support the integrated application and innovation of 5G, big data, cloud computing, artificial intelligence, Internet of Things, blockchain, etc. in the cultural industry, and build a number of digital application scenarios for the cultural industry. Promote the flow of technological elements among enterprises, universities, and scientific research institutions, and encourage the transfer of technological elements to small, medium and micro enterprises through licensing, transfer, and shareholding.
(7) Stimulate the potential of data resource elements. Support cultural enterprises to upgrade their information systems, build data aggregation platforms, and promote the entire process of data collection to form a complete data chain. Support upstream and downstream enterprises to open data, guide and standardize the open flow of public data resources, break through transmission application blocking points, and improve the level of data circulation and sharing. Construct data development and utilization scenarios in the cultural field, build a credible data circulation environment, and cultivate a data element market. Promote the product development of cultural big data collection, storage, processing, analysis and services, develop data-driven new formats and new models, and create cultural data products and service systems. Strengthen the analysis and application of big data on cultural consumption to promote the allocation and precise connection of supply and demand. Strengthen data security, build a cultural data security responsibility system, guide enterprises to enhance data security services, and improve data standardization and security.
(8) Cultivate market players. Cultivate a group of large-scale digital cultural enterprises with strong core competitiveness, and guide leading enterprises in the Internet and other fields to deploy digital cultural industries. Support the development of "new technologies, new formats, and new models" enterprises, support the growth of small, medium and micro digital culture enterprises, and cultivate a number of "gazelles enterprises" and "invisible champions" enterprises in subdivisions. Give full play to the leading role of industry incubation platforms and leading enterprises in model innovation and integrated development, and drive the development of upstream and downstream small, medium and micro enterprises through production collaboration, open platforms, and shared resources. Guide and support cultural enterprises to increase their R&D investment in digital technology applications, support independent or joint establishment of technology centers, design centers and other institutions, and promote the transformation and upgrading of product services and business processes.
(9) Construct an industry standard system. Implement standardization strategies, strengthen the application of digital cultural technology standards, and promote industrial development through standard construction. Give full play to the guiding and supporting role of standards for the industry, and promote the research and formulation of product, technology and service standards in the fields of virtual reality, interactive entertainment, and smart tourism, and form a digital cultural industry standard system. Accelerate the internationalization of my country's standards, and strengthen the application and promotion of international standards for mobile phone (mobile terminal) animation and digital art display.
3. Cultivate new types of digital cultural industry
(10) Promote the digitization of excellent cultural resources. Digital transformation and development of cultural resources, so that excellent cultural resources can "live" with the help of digital technology, and integrate the value content contained in digital technology with new forms and new elements to achieve creative transformation and innovative development. Support the development of digital products and services in cultural venues, cultural and entertainment venues, scenic spots, and neighborhoods and parks, and expand creation, production and dissemination to the cloud. Support the dissemination and promotion of cultural relics and intangible cultural heritage through new media, encourage the digitalization of offline literary and artistic resources, cultural and entertainment models, innovate expression forms, and deepen cultural connotations. Encourage the development of digital cultural products with distinctive regional and ethnic characteristics relying on cultural resources with local characteristics to help poverty alleviation and development.
(11) Deepen integration and development. Promote the integrated development of culture and tourism through digitalization, and achieve a wider, deeper and higher level of integration. Strengthen the docking and cooperation between digital cultural enterprises and Internet tourism enterprises, and promote the expansion of cultural creativity in the tourism field. Promote the integrated development of digital cultural industry with advanced manufacturing, consumer goods industry, and smart agriculture, and integrated development with modern service industries such as finance, logistics, education, sports, and e-commerce. Develop brand authorization and enhance the brand value and cultural value of manufacturing and service industries. Promote the integration of digital culture with social e-commerce, webcasting, short video and other online new economies, and develop new online content production models such as travel live broadcast and travel delivery. Promote the application of digital cultural products and services in public cultural venues and enrich the form and content of public cultural space experience.
(12) Develop platform economy. Deepen the promotion of "Internet +", promote the online cloud of cultural industries, accelerate the digital transformation and transformation and upgrading of traditional offline business formats, cultivate vertical e-commerce supply chain platforms in the cultural field, and form new entities in the digital economy. Encourage various e-commerce platforms to develop cultural service functions and products, hold cultural consumption activities, support Internet companies to create digital boutique content creation and emerging digital cultural resource dissemination platforms, support the platform expansion of qualified cultural companies, and cultivate a group of leading demonstrations Effective platform companies. Encourage Internet platform companies to cooperate with cultural and cultural relics units, tourist attractions and resorts to explore new models of traffic conversion, experience payment, and service operation. Guide the healthy development of the "home economy", encourage new service methods such as online live broadcast, audio products, and geographic information, and develop innovative platforms based on knowledge dissemination and experience sharing.
(13) Cultivate the cloud performing arts business. Promote the application of 5G+4K/8K UHD in the performing arts industry, build online theaters and digital theaters, and lead the development and transformation of the global performing arts industry. Build an "Internet + Performing Arts" platform, strengthen cooperation between performing arts institutions and Internet platforms, support performing arts institutions to hold online activities, promote online and offline integration, and create a well-known brand of stage art performances. Promote the digital transformation of theatrical troupes, performance agencies, and performance business venues, promote the online development of traditional arts such as opera, folk music, etc., encourage theatrical troupes, artists, and intangible cultural heritage inheritors to carry out online performances on the live web platform , Let more young people appreciate the beauty of traditional art. Cultivate viewers' online payment habits and explore online consumption models such as online ticket sales and membership. Improve online production capacity and cultivate a batch of cloud-native performing arts products that conform to the characteristics and laws of the Internet and are suitable for online viewing, dissemination, and consumption, benefiting more audiences, and lengthening and enriching the performing arts industry chain.
(14) Enrich the cloud exhibition format. Support the cooperation of cultural and cultural relics units with integrated media platforms and digital cultural enterprises, use 5G, VR/AR, artificial intelligence, multimedia and other digital technologies to develop collection resources, develop a new model of "Internet + exhibition", and create a number of museums and art galleries digitalization Demonstration projects, digital services such as virtual explanations, art popularization, and interactive experience will be carried out to enhance the popularity and convenience of aesthetic education. Support the research and application of cloud exhibition commonality, key technologies, such as digital collection of exhibits, image presentation, information sharing, on-demand communication, and smart services. Promote the digital transformation of the cultural exhibition industry, guide and support the holding of online cultural exhibitions, realize cloud exhibitions, cloud docking, cloud negotiation, and cloud signing, and explore a new model of online and offline simultaneous interaction and organic integration of exhibitions.
(15) Develop immersive business formats. Guide and support the application of virtual reality, augmented reality, 5G+4K/8K ultra-high-definition, drones and other technologies in the cultural field, develop holographic interactive projections, drone performances, night light and shadow shows, and promote the immersion of existing cultural content Type content transplantation and transformation, enrich virtual experience content. Support cultural and cultural relics units, scenic spots, theme parks, park blocks, etc., to use cultural resources to develop immersive experience projects, and to carry out services such as digital exhibition halls and virtual scenic spots. Promote the integration of immersive business formats with urban public spaces and characteristic towns. Develop immersive tourism performing arts and immersive entertainment experience products to enhance the digital level of tourism performing arts and offline entertainment. Develop the digital art display industry, promote the application innovation of digital art in key fields and scenarios, and better inherit the spirit of Chinese aesthetics.
(16) Enhance the strength of digital cultural equipment. Aiming at the key core technology and equipment in the field of digital culture, realize independent research and development and safety control of important software systems and major equipment, and improve the manufacturing level of digital culture equipment. Strengthen independent R&D and industrialization of high-end software products and equipment, and support independent R&D and industrialization of related equipment, software and systems for content production, transmission and use. Strengthen the application of the Industrial Internet, the Internet of Things, and the Internet of Vehicles in all aspects of the production of smart cultural equipment, and improve the technical level of smart equipment such as immersive facilities, unmanned smart tours, wearable devices, smart terminals, and drones. Support the industrialization and application demonstration of cultural relics and artwork exhibition, protection, and restoration equipment.
(17) Meeting emerging consumer demands. Conform to the trend of business changes and consumption upgrades, and promote the development of new types of consumption such as online consumption, customized consumption, experiential consumption, smart consumption, and interactive consumption. Focus on the changes in cultural experience brought about by technology, innovate cultural consumption scenarios, and cultivate and expand new forms of consumption such as cloud tourism and cloud entertainment. Improve the convenience of cultural consumption, promote new online consumption methods such as e-tickets and cloud queuing, and enhance the ability to make digital reservations. Support the use of digital technology to create night culture and tourism products, promote the integration of digital culture into the night economy, stimulate the vitality of night consumption, and add luster to the night economy. Promote the integration of online and offline consumption, take advantage of online communication and interaction, attract customers and gather customers, and precision marketing to guide online users to transform into on-site tours and offline consumption.
Fourth, build a digital cultural industry ecology
(18) Promote innovation and application of the industrial chain. Accelerate the construction of the digital cultural industry chain, do a good job of "building a chain, strengthening the chain, extending the chain, and supplementing the chain" combination to improve the stability and competitiveness of the industrial chain. Promote the deep integration of the cultural industry chain with the Internet and the Internet of Things, and create a smart industry chain system supported by big data, networked sharing, and intelligent collaboration. Develop industry chain finance, encourage financial institutions, industry