Strengthening the protection and inheritance of cultural heritage is an important way to promote China's excellent traditional culture and enhance national self-confidence. General Secretary Xi Jinping proposed to "let the cultural relics collected in the forbidden palace, the heritage displayed on the vast land, and the words written in the ancient books all live", "let the cultural relics speak, tell people the historical wisdom, and inspire our national pride And self-confidence, and strengthen the confidence and determination of all people to rejuvenate China and realize the Chinese dream". This provides important guidance for us to better play the role of cultural relics while protecting cultural relics.
A correct understanding of the essence of cultural heritage is the prerequisite for the realization of "Let the cultural heritage live." The concept of cultural heritage originated from Europe in the 19th century, where social changes took place. It is embodied in a certain humanistic care for the material existence of the past, and mainly refers to the material carrier left over from history that can display the glorious past culture. In 1972, UNESCO promulgated the "Convention for the Protection of World Cultural and Natural Heritage," which strongly promoted the international spread of the concept of cultural heritage and its protection path. At the same time, many countries are also committed to protecting and promoting their own cultural heritage in order to showcase their country's long and splendid history and culture on the international stage. However, scholars soon discovered that this concept of cultural heritage originated in Europe overemphasizes materiality, and the “static” and “isolated” protection concepts advocated by it can easily lead to the “solidification” and “rigidity” of heritage, which is not conducive to letting it go. Cultural heritage enters the daily life of the masses. Moreover, the concept of cultural heritage under traditional cognition only emphasizes its scientific and artistic values, and lacks attention to social and cultural values. Although at the international level, the "Convention for the Protection of Intangible Cultural Heritage" adopted by UNESCO in 2003 has expanded people’s awareness of the intangible nature of the concept of cultural heritage, however, how to coordinate the tangible cultural heritage and intangible cultural heritage Protecting and using paths to integrate them into the current social development, that is, how to enhance the social and cultural value of cultural heritage, has become a problem in the field of international heritage research.
As my country’s economic development enters a new era, how to make the achievements of cultural heritage protection and utilization better meet the “increasing needs of the people for a better life” and become a cultural link for interaction with the masses is an important issue that people are increasingly concerned about. Exploring the activation path of cultural heritage and "making cultural heritage alive" is an important part of making better use of the social and cultural value of cultural heritage. The integration of cultural and tourism provides a feasible path for the activation of cultural heritage in the new era.
Tourism is a walking culture, culture is the soul of tourism, and cultural and tourism integration is an important demand of the people in the new era. In March 2018, the Ministry of Culture and the National Tourism Administration merged into the "Ministry of Culture and Tourism", which provides an excellent institutional foundation for the integration of culture and tourism. At the same time, according to statistics from the Ministry of Culture and Tourism, the number of domestic tourists in 2018 reached 5.539 billion, a year-on-year increase of 10.8%. Tourism has become an important lifestyle for many people, and the large number of tourists has provided a solid society for the integration of culture and tourism. basis.
As an important part of Chinese excellent traditional culture, cultural heritage is not only an important tourism resource, but also provides us with a steady stream of spiritual food. Tourism provides an important way for the direct contact and interaction between cultural heritage and the people, and has become an important way to spread cultural heritage social and cultural values. In the process of promoting cultural and tourism integration, to realize the activation of cultural heritage and to make cultural heritage alive must be carried out centered on the emotional interaction and cultural interaction between people and cultural heritage.
First, provide "touching" tourism products to enhance the experience of cultural heritage. Cultural heritage is the cultural relics of the past, witnessing the glorious past of Chinese civilization, and carrying the spiritual value of excellent traditional culture. The key to how to convey its profound connotation and value to people is to achieve "emotional interaction." For example, on the basis of excavating and interpreting the cultural value of heritage, constructing cultural heritage scenes, creating a series of tourism products that highlight tradition and inspire people's emotions, including historical and cultural blocks, heritage parks, live performances, cultural and creative tourism souvenirs, and festivals Etc., to enhance people's understanding, imagination and experience of cultural heritage, so that the spirit and culture contained in cultural heritage can be deeply rooted in the hearts of the people.
Second, protect the cultural genes of traditional villages and expand the cultural memory of contemporary people. Traditional villages are cultural heritage that is "being generated", carrying the "homesickness" and memories of contemporary people. The large amount of material and intangible cultural heritage preserved in traditional villages can inspire the cultural memory of contemporary people and maintain people's love of their homeland and hometown. Therefore, for special heritage such as traditional villages, it is necessary not only to protect and shape its external traditional style, but also to appropriately retain some traditional craftsmanship, labor systems, and traditional customs to reproduce some traditional scenes that are about to disappear. In order to retain the "original flavor" of the traditional village, it expands the memory space of contemporary people.
Third, build a cultural heritage research and study travel base to enhance the student population’s awareness of cultural heritage. Research travel is a special form of education, which is different from learning scientific and cultural knowledge in the classroom. The purpose of research travel is to allow elementary and middle school students to appreciate the great rivers and mountains of the motherland and learn traditional Chinese virtues during travel, thereby forming a correct world outlook, outlook on life and values . As the space carrier of Chinese excellent traditional culture, the cultural heritage site can provide the conditions of scene teaching for the inheritance of Chinese civilization and traditional virtues. It is an excellent choice for building a research and study travel base. Carrying out research activities in cultural heritage sites, on the one hand, enables students to perceive life in the special time and space of travel, and experience the wonders of nature; on the other hand, they can make them “present” to experience the traditional philosophy and wisdom left by their ancestors and experience traditions The charm of culture, in turn, loves the excellent traditional culture of the motherland from the bottom of my heart, and enhances the recognition and recognition of cultural heritage.
Fourth, innovate the display of museum exhibits to improve the interaction between visitors and cultural heritage. Promoting the diversified, dynamic, and intelligent display of museum exhibits is a key way to activate movable cultural relics. The large number of unearthed cultural relics gathered in the museum has witnessed the occurrence and development of history. However, for a long time, many museums have a single display method of cultural relics, which have become "silent" and "silent" display places, which are not attractive to people, and visitors are scarce and serious. It hinders the emotional interaction and cultural interaction between the movable cultural relics and the visitors. With the rapid development of Internet technology, modern technical means such as VR and AR can vividly and accurately present the spirit contained in cultural heritage, and realize the panoramic, three-dimensional, intelligent and lively display of museum cultural relics, so that visitors can Immerse yourself in the cultural scene created by intelligent means, and better understand, understand and love cultural heritage, which greatly enhances the interaction between visitors and cultural heritage.
Fifth, promote the integration of intangible cultural heritage and tourism, and enhance the local integration of cultural heritage. Compared with tangible cultural heritage, the biggest feature of intangible cultural heritage lies in its deep connection with local communities and the masses. Local elements are an essential part of intangible cultural heritage. However, many intangible cultural heritage projects are faced with severe challenges of difficulty in inheritance or even loss due to the lack of effective ways to integrate into the contemporary social production system. The use of intangible cultural heritage for tourism can make more people understand and love the intangible cultural heritage that embodies strong local characteristics, and on the other hand, it can also provide intangible cultural heritage with the industrial support for its survival in contemporary society. , Expand its inheritance space. At present, the ways of combining intangible cultural heritage and tourism are increasingly diversified, such as setting up intangible cultural heritage exhibitions and interactive projects in tourist attractions, producing intangible cultural heritage tourist souvenirs through cultural and creative design, and regularly opening intangible cultural heritage inheritance activities in museums , The development of tourist attractions or folk museums with intangible cultural heritage as the main attraction, etc. Tourismization of intangible cultural heritage is a way of living inheritance, which can not only enhance tourists’ experience and recognition of destination culture, but also enhance local people’s awareness and spread of local culture, effectively broadening the integration of cultural heritage Place, the path into people’s daily life.