Intercultural communication scholar Edward Hall once said that culture is communication, and communication is culture. Cross-cultural communication is an opportunity and foundation for cultural development, and cross-cultural communication is an effective way of communication between countries. Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping at its core has attached great importance to civilized exchanges and mutual learning. The “Belt and Road” initiative and the promotion of building a community with a shared future for mankind are not only historical opportunities for the spread of Chinese culture, but also And it has important theoretical significance and practical value for promoting the high-quality development of cross-cultural communication.
Since the reform and opening up, with the continuous activity of cultural exchanges across the world, cross-border and cross-regional academic exchanges, business exchanges, and visits have become more frequent. In the public life where people get along with each other, we are dealing with different people every day. Cross-cultural communication has entered the lives of every modern person, and has continuously produced new influences on people's daily lives. When communicating with people of different cultural backgrounds, how to understand cultural differences, overcome cultural conflicts, eliminate barriers, reach consensus, and then construct meaningful cross-cultural identity has become a problem we have to face. In the process of cultural dissemination, due to the differences between different cultures, there may be barriers to dissemination and communication, and even cultural misunderstandings. Cultural misunderstanding is a term borrowed from comparative literature studies. It refers to the phenomenon of misunderstanding about some common problems in the culture of one’s own or other nationalities. It can also be understood as the infiltration of culture in the process of dissemination and reception. Error is the result of cultural filtering. So, how to communicate and integrate with different cultures to coexist peacefully, so as to better spread Chinese culture?
Deeply excavate the excellent Chinese traditional culture and show Chinese elements through various cultural exchange carriers. For thousands of years, the cultural achievements created by the Chinese nation have attracted worldwide attention. We must be good at using modern and world perspectives to interpret and process the essence of Chinese excellent traditional culture. We must also continuously refine and improve contemporary Chinese new culture. In creative transformation and innovative development, we strive to spread the ideological spirit of Chinese culture to the world. In recent years, the international community’s recognition and recognition of Chinese culture has continued to deepen. Many Chinese cultural products have moved to the international stage, telling wonderful Chinese stories, such as Peking Opera "The Female General of the Yang Family", ballet "Red Detachment of Women", Kunqu Opera "The Peony Pavilion" , Henan opera "Cheng Ying Save the Orphans", folk dance "Flowers on the Silk Road", the film "Datang Xuanzang" and other cultural products with unique Chinese cultural charm and distinctive characteristics of the times, not only enriching the world cultural garden, but also expanding the spread of Chinese culture Diversified dimensions. Grasp the opportunity of the times, be good at using the language that foreign audiences understand, favorite forms and true emotions to arouse more resonance, and strive to turn foreign audiences from audiences to readers, to lovers and approvers of Chinese culture. The spread of Chinese culture in the world is of far-reaching significance for promoting a good image of China.
Pay attention to foreign interpretation and dissemination of Chinese cultural connotation. While digging and disseminating the rich and colorful Chinese excellent traditional culture and displaying the lively and interesting Chinese contemporary lifestyle, special attention should also be paid to the interpretation and dissemination of Chinese cultural connotations by other countries. For example, the American female writer Pearl Buck, whose mother tongue is Chinese, realized that almost no Western writer knew Chinese novels from the perspective of Chinese culture. The Chinese involved in their works are "castles in the sky" lacking true images, no matter what " "Sage" or "devil" is not a real Chinese, and she wants to let the world understand the real Chinese culture and the real Chinese people with the pen in her hand. Only in this way, she advocates mutual acceptance, mutual tolerance, and mutual integration. The cultural concept of relativism can be realized. Another example is Thoreau, who is called by Mr. Lin Yutang as "the most Chinese character among all American writers". He pursues a pure heart in his life, like a hermit. He spends all his time and energy in pursuing the truth of life and the true meaning of life. "Transcendentalism" is a fusion of Taoism's pure heart and desires and Confucianism's peace and happiness. His works are permeated with the lingering rhyme of ancient Chinese ideology and culture, which is a model for deepening cultural understanding and promoting mutual understanding. The mental journey of Pearl Buck and Thoreau inspired us that only in a cultural environment of mutual appreciation and mutual understanding can people from all over the world can communicate with each other, maximize the wisdom and advantages of different cultures, and jointly cope with the crises and challenges facing mankind. Seek the road of harmonious development of mankind.
Rationally understand the relationship between different cultures and deepen international understanding. "The beauty of harmony lies in harmony and difference." President Xi Jinping pointed out in a speech at the United Nations headquarters in Geneva: "The diversity of human civilization is the basic feature of the world and the source of human progress. There are more than 2500 countries and regions in the world. A nation and a variety of religions. Each civilization has its own unique charm and profound background, and is a spiritual treasure of mankind. Different civilizations must learn from each other's strengths and make progress together, so that exchanges and mutual learning between civilizations become the driving force for the advancement of human society and maintain world peace "We recognize the differences between Chinese and Western cultures. At the same time, we must also clearly see that the content expressed by language and culture ultimately belongs to the human world, and there are commonalities. This is also an important cultural foundation for building a community with a shared future for mankind. . In the new era, China must respect the history and culture of various countries and recognize the diversity of the world. From the content to the form of communication, it must adapt to the characteristics of various civilizations and social systems in the world. The construction of the discourse system of China's external communication in the new era should be based on promoting the construction of a community with a shared future for mankind, expounding the Chinese culture containing historical wisdom and the forgiving contemporary Chinese voice to countries and regions with different cultural backgrounds and development levels, and insisting on exchanges and mutual learning. Strive to build an open and inclusive world.
We must be based on the inheritance of our own culture, maintain an open and inclusive attitude to different cultures in the world, and seek interaction and innovation between Chinese and Western cultures. In an open world, the environment in which mankind survives has increasingly obvious cultural diversity and cross-cultural characteristics. At the same time, people’s common knowledge of truth, goodness and beauty and rich inner emotions connect the world. Only differences can strike a variety of beauty, and only resonance can reconcile the diversity of world cultures. Our foreign cultural communication, while facing foreign culture with a tolerant attitude, we must tell Chinese stories well, increase the attractiveness of Chinese culture, and contribute to demonstrating cultural self-confidence and presenting a new Chinese image.