In order to implement the strategic deployment of a socialist cultural power, actively implement the requirements of the "Several Opinions on Further Accelerating the Construction of Smart Cities" and "Shanghai Action Plan for Promoting the Development of New Online Economy (2020-2022)", and actively comply with the new round of global information technology The trend of change, relying on big data, cloud computing, Internet of Things, mobile Internet, artificial intelligence, 5G+4K/8K, blockchain, edge computing, face recognition and other new technologies, our city accelerates the development of cultural tourism integration and strengthens cultural The innovation of tourism business model, service innovation, and management innovation will better promote the construction of Shanghai as an international cultural metropolis and a world-famous tourist city. This action plan is specially formulated.
1. General requirements
(1) Guiding ideology
Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, earnestly implement the important concept of "people's cities, people's cities for the people", adhere to the new era, new thinking and new technology, promote the development of high-quality cultural tourism, and adhere to the supply-side structure Reform has effectively activated the vitality of market entities. Regarding new business formats and new models that support online and offline integration as important breakthroughs in cultural tourism transformation and upgrading, expanding service functions, and promoting reform and innovation, focusing on quality changes, efficiency changes, and power changes, and accelerating the promotion of digital transformation, intelligent upgrading, and Integration and innovation meet the new expectations of the people's spiritual and cultural life, and further enhance the city's soft power and international influence.
(2) Overall goal
Vigorously expand the value chain of smart and interconnected cultural tourism, strive to cultivate a platform service chain for cultural tourism circulation, actively promote an iterative and updated scientific research and development chain, and effectively build a cross-border integrated industrial chain. Research and formulate norms and standards for online cultural tourism industry development and management services, continuously improve Shanghai's cultural tourism industry's global market competitiveness and regional resource allocation capabilities, and enhance the people's sense of participation, gain and happiness.
(3) Development principles
——Digital empowerment, wisdom leads. Accelerate the promotion and application of new digital technologies, lead the cultural tourism industry to enrich production factors and production technologies, innovate production methods and operating models, cultivate new formats, new products, and new services, and better meet the citizens’ new expectations and new services for the cultural tourism industry. demand.
——Culture establishes the soul, content is king. With excellent culture and the spirit of the times as the main characteristics, relying on new technology to enrich the platforms, methods and channels of content production and communication, promote the development of subdivision, specialization, and quality of content production, and create more contemporary flavors, Shanghai style characteristics, and healthy lives. Masterpiece of the fine arts.
——Respect for creativity and gather for development. Pay attention to the integrated layout and construction of the cultural and tourism industry and urban development, promote the classification and agglomeration of the cultural and tourism industry, and form an industrial pattern of "city-owned brand and district-specific". Regulate the use, transaction, management and protection of cultural and tourism creativity, and create a good atmosphere for social participation.
——Innovation platform to expand consumption. Strengthen the use of big data, accurately study and judge cultural tourism consumption characteristics, structure and habits, vigorously cultivate cultural tourism consumption online platforms, promote the deep integration and integration of cultural tourism and related industries; use new technology to cultivate cultural tourism consumption patterns and expand consumption chains , Smooth consumption channels.
2. Key tasks
(1) Public service "digital empowerment" special action
By 2022, a more convenient, efficient, shared and integrated public service system for Shanghai's culture and tourism will be established. The city's cultural and tourism venues gradually realize smart management, smart services and smart display, create digital cultural tourism scenes that are integrated into the daily life of citizens, and further enhance the public cultural and tourism service capabilities and the level of cultural and livelihood protection.
1. Accelerate the promotion of intelligent upgrading of cultural tourism venues
(1) Improve the intelligence level of cultural tourism venues. Research and formulate standards for the construction of smart cultural tourism venues, promote the application of cloud computing, big data, artificial intelligence and other new-generation information technologies and smart technologies in cultural tourism venues, and realize functions such as online reservations, real-time passenger flow monitoring, and sensorless passage in the museum. Art galleries and museums have launched smart navigation functions, built an online search platform for collection information, and realized the point-to-point navigation of exhibition works in the venue. The library improves the online reading function of collection resources. Urban two-level cultural centers have increased the development of online resources, and produced and provided richer online cultural and art studios, art education, art inheritance and other cultural service products. The theater accelerates the deployment of infrastructure such as cloud computing and artificial intelligence to realize functions such as intelligent assessment, intelligent warning, intelligent analysis and decision-making assistance. Create new smart service spaces such as the "audio library" in the grassroots comprehensive cultural activity center, and strengthen the layout and use of cultural and travel resource smart terminals such as public cultural smart integrated machines.
(2) Innovate public cultural service formats. Strengthen the construction of public cultural digital resources and improve the online reading function of library collection resources. Increase the development of online resources of cultural centers at the city and district levels, and establish cultural corridors and cultural waterfalls. Encourage various cultural tourism venues and entrepreneurial parks to develop panoramic online products with industry characteristics and venue characteristics such as "cloud exhibition", "cloud appreciation art", "cloud education", and "cloud cultural and creative" to create rich, concentrated, convenient and efficient immersion Interactive experience of cultural tourism services. Upgrade the platform of Shanghai’s “Public Cultural Product Line Sourcing Conference”. Expand collection and promotion channels to achieve more precise docking. Strengthen the construction of government websites and digital platforms such as WeChat and Weibo to enhance real-time interaction with online audiences.
2. Deeply promote the development of smart tourism services
(1) Innovate the "big data + intelligence + Internet" model to promote the comprehensive digitalization of tourism elements. Encourage scenic spots to build scenic resource databases focusing on natural environment, cultural relics, architecture, and rare resources.
(2) Comprehensively explore innovative applications in 5G, VR, 4D, and 5D environments, promote the construction of digital experience products in tourist attractions, support cloud tours, cloud science popularization and other related activities, and develop holographic interactive projections, ball (ring) screens and other products. Enrich the content of tourist experience.
(3) Enhance and strengthen the two public service platforms of "Cultural Shanghai Cloud" and "Leyou Shanghai", enhance platform entrance strength, and deepen cloud platform application. Optimize and improve the "Le Tour Shanghai" applet. Introduced functions such as smart reading of buildings, smart guides in Shanghai, and smart acquisition of cultural and tourism information. Through a combination of online and offline methods, 300 service points have been stationed in the city to enhance the convenience of citizens and tourists to participate in cultural tourism and meet diversified new needs . Encourage "a mobile phone tour of Shanghai" to play an active role.
(4) Promote the construction of public service supporting facilities in scenic spots such as smart parking lots, smart hotels, smart restaurants, and unmanned shops. Gradually realize smart tour functions such as time-sharing appointments, virtual queuing, virtual guides, and intelligent positioning to help transform and upgrade Shanghai's tourism.
3. Focus on promoting online services for cultural and tourism enterprises
Create a "cloud investment conference" to give full play to the role of capital in mining new technologies, new formats, and new models in the cultural and tourism industry, and help the commercial transformation of cultural and tourism innovation. Sort out policies on cultural tourism industry and cultural industry parks, and provide online policy guidance. Establish the Shanghai cultural tourism industry project database, carry out the exchange and interaction between financial institutions and cultural tourism enterprises, and support the financing needs of qualified cultural tourism enterprises.
(2) Special action on urban digital "cultural tourism business card"
By 2022, build a batch of Shanghai “online city meeting rooms”. Create more open and all-weather Shanghai cultural tourism festivals, competitions, and exhibitions, so that visitors can experience the convenience, independence, and sense of technology in Shanghai's cultural tourism services. Further empower the advantages of Shanghai's digital cultural tourism in services for the whole country, the "Belt and Road" and neighboring countries and regions, create a new highland of cultural tourism consumption, and continuously improve people's satisfaction, development contribution rate and external influence.
1. Building online cultural tourism festivals
(1) Make good use of special cultural tourism festival resources such as Shanghai Tourism Festival, Shanghai International Art Festival, Shanghai TV Festival, Shanghai Civil Culture Festival, Shanghai Masters of E-sports, and promote the integrated development of various festivals, events and exhibitions online and offline.
(2) Create a comprehensive online festival service platform, and create cloud experience activities (services) such as cloud invitations, cloud festivals, cloud roaming, cloud benefits, cloud linkage, and cloud sharing. Deepen the cultivation of a Shanghai cultural tourism festival brand that spans time, space, format, and online and offline integration to better meet the needs of citizens to be immersive without leaving home.
2. Showcase of Shanghai cultural tourism
(1) Create a group of "online city meeting rooms" to "tell" Shanghai stories and "listen" to the voices of Shanghai. In accordance with the cultural characteristics of different countries and regions, based on Shanghai's urban spirit of "inclusive of all rivers, pursuit of excellence, enlightenment and wisdom, and humility", the content of cultural tourism products will be refined and differentiated online display and exchange.
(2) Launch a batch of audio maps. Take the lead in launching the audio map of Shanghai Red Culture, the audio map of Shanghai Museum, the audio map of Shanghai Art Museum, the audio map of Shanghai Tourism Demonstration Zone (Region), and the panoramic display of regional public cultural tourism services.
(3) Launch a series of "Listen to Shanghai" audio products. Excavate, utilize, and develop Shanghai's characteristic cultural and tourism resources, and focus on the layout of a batch of down-to-earth, spread and retained quality audio products.
(4) Strengthen the construction of the Shanghai cultural tourism promotion website and city tourism preferential platform, and provide Shanghai cultural tourism resources and event information such as characteristic cultural tourism, festivals and events, cultural and entertainment arts. Continue to configure multi-language support to improve the visit experience of domestic and foreign tourists.
(5) Make use of the existing online display resources and rely on online platforms to timely push to overseas cultural centers, tourism offices, and "Belt and Road" countries and regions including the Chinese Cultural Center in Brussels.
3. Encourage cloud travel consumption
(1) Guide and foster a new model of "network experience + consumption". Encourage online large platforms to launch the "Cultural Tourism Consumption Season" and launch the "Hi Fan Magic City" cultural tourism consumption season to achieve online and offline consumer interaction. Select and promote a number of new consumption scenes and activities in Shanghai's cultural tourism industry to promote the formation of a new consumption boom among citizens. The Shanghai Intangible Heritage Shopping Festival, which is linked online and offline, is held to enhance the e-commerce awareness and ability of non-genetic inheritors and promote the sales of intangible cultural heritage products.
(2) Promote the online development of a batch of night cultural tourism consumption areas. Through online display and drainage, we encourage Yu Garden, The Bund, Xuhui Riverside, Yangpu Riverside, Pudong East Bank and other ancient towns such as Zhujiajiao, Jinze and Qibao to deeply explore regional cultural connotations, enrich night tour products, night performance market, and optimize Night dining, shopping, performing arts services, and vigorously develop the night cultural tourism economy.
(3) Efforts to support a group of leading companies in the field of online travel agencies (OTA) and promote travel operations on the cloud. Encourage well-known online travel agencies across the country to settle down and establish research centers, technology research institutes and other institutions.
(4) Coordinate public places such as scenic spots, cultural tourism venues, theaters, Internet cafes, exhibitions and exhibitions, and realize one-stop digital cultural tourism consumption services such as online ticket purchase, travel route reservation, travel insurance purchase, and travel electronic contract signing, etc., to create credible The cultural and tourism life circle.
(5) Make full use of digital technology to further promote cultural tourism "precise poverty alleviation" and rural revitalization.
(3) Special actions for the development of the digital content industry
By 2022, the overall strength and competitiveness of Shanghai's digital content industry will be further strengthened, promote deep integration with related industries and fields, promote the "cloud and use data to empower intelligence" service, promote the improvement of production methods and content product upgrades, and promote the growth of emerging Business formats, cultivate and form a number of new growth points, growth levels and growth belts, and comprehensively improve the quality and efficiency of the development of Shanghai's cultural tourism industry.
1. Tap the development potential of the e-sports industry
(1) Focusing on the goal of building a global e-sports capital, scientifically plan the spatial layout of e-sports venues and complete the first batch of Shanghai e-sports venues. Strengthen the construction of Lingshi China E-sports Center. Promote Pudong New Area to form a gathering area for the gaming industry. Build the "Home ESP E-sports Cultural Experience Center" and "The Bund International E-sports Cultural Center", and promote the construction of Cambridge E-One E-sports Industrial Park, Netease Qingpu E-sports Industrial Park, E-sports Headquarters and Shanghai International New Cultural and Creative E-sports Center .
(2) Create market-oriented, professional, and international key events, and support the establishment of top international events such as the League of Legends Global Finals and the Peace Elite International Champions Cup.
(3) Promote the development of e-sports competitions, transactions, live broadcasts, and training, accelerate brand building and derivative market development, create a complete ecosystem, and create a good environment for famous domestic e-sports companies to settle down.
(4) Encourage the use of new technologies such as 4K HD, AR, and VR to expand e-sports event broadcasting channels, enhance the e-sports viewing experience, and further stimulate the vitality of the e-sports industry.
2. Leading the online development of the performing arts industry
(1) With the Great World Theater Concentration Area as the core, build a trinity service structure of "Great World Exhibition Space + Intelligent Trading Hall + Central Management Platform", and establish a unified online and offline central box office.
(2) Improve online production capacity and encourage performing arts companies to develop online performing arts products that are both ornamental, artistic, and interactive, based on the characteristics of different art categories, combined with 5G interactive live broadcast and VR/AR technology applications.
(3) Build a three-dimensional propaganda platform and diversified promotion channels, emphasize instant, mobile, lightweight, and interactive communication concepts, and use social media, videos and other new communication methods to enhance the breadth and effectiveness of communication.
3. Cultivate the upgrade of the animation industry
(1) Focusing on building a global animation and game original center, cultivating an influential animation industry cluster, and building a high-quality platform for the gathering of cultural and creative enterprises. Support a group of leading Shanghai local original animation and game companies with international competitiveness, and encourage and introduce well-known animation and game companies at home and abroad to settle down.
(2) Create an animation content creation platform. Take advantage of the capital and financial environment, industrial clusters, and talent gathering to accelerate the incubation of original cultural brands. Promote the integration of animation companies with cutting-edge technologies such as VR/AR, MR, and naked-eye 3D.
(3) Strengthen the integration of animation brands and tourism resources, and build characteristic gathering areas and animation cultural experience halls with distinctive animation industry forms. Promote cross-border cooperation between animation IP and time-honored brands to empower each other.
(4) To build China International Animation and Game Expo, China International Digital Interactive Entertainment Expo, Shanghai Brand Cartoon Animation CLE China Authorization Exhibition and other domestic animation festivals with wide influence, expand the scale and profitability of online animation platforms.
4. Unleash the vitality of the online audiovisual industry
(1) Centering on the goal of building a network audio-visual industry highland, cultivate a group of leading network audio-visual enterprises with international competitiveness. Encourage leading online audiovisual companies to set up "Shanghai Headquarters" in Shanghai to drive the improvement of the upstream and downstream of the industrial chain and form a systematic development of online audiovisual.
(2) Efforts to build high-quality online audio-visual content to create a high ground. With creative guidance, selection and selection, and special funds as the starting point, we will guide the creation and production of high-quality online animation, online film and television dramas and online documentaries, and strive to achieve a leading position in the country. Encourage high-quality online audio-visual content to sail to the sea, demonstrate cultural confidence, and tell Chinese stories well.
(3) Encourage the creation of personalized works that meet the needs of young users of Generation Z, and explore new growth generated by the combination of online audio-visual and ACGN (animation, comics, games, and novels) from social hotspots such as the two-dimensional culture and "national tide" Dianhe's "explosive" works promote the development of network audiovisual IP and traffic conversion, and promote the branding and consumerization of boutique network audiovisual works.
(4) Scientifically plan the industrial layout and guide the formation of a characteristic industrial cluster for the network audio-visual industry. Continue to make use of China (Shanghai) network audio-visual industry base, 5G/VR high-definition audio-visual industry park