There are a lot of online celebrities, but few of them are overseas, and those who can shoulder the responsibility of "cultural output" like Li Ziqi are unprecedented. Recently, the topic of "is Li Ziqi cultural output" has aroused controversy on the Internet, which has also made Li Ziqi more popular.
Who is Li Ziqi? A post-90s sister from Sichuan, a gourmet blogger of ancient style. With hundreds of short videos, her micro blog fans are more than 21 million, and her global fans on overseas social media are more than 7 million. Almost every video has millions or even tens of millions of views. Fans from all over the world gathered on her personal channel. Although she didn't know Chinese, she was still obsessed with watching and sent countless compliments.
In fact, as early as three years ago, Li Ziqi has begun to shoot short videos, and the popularity is rising. At that time, everyone admired her dexterous hands to change all kinds of delicious food, envied her to lead a rural life like a peach blossom garden, and was also moved by her inspirational story. But once the fire goes overseas, it is also labeled as "cultural output", and all kinds of doubts come.
Some people say that Li Ziqi's video is too fake to show the real life of the Chinese countryside. Indeed, the countryside under the camera is obviously beautified. From furniture, clothing to daily necessities and three meals a day, it shows some classical artistic beauty in the simplicity. But in today's short video industry, it's just a basic creative accomplishment of "ancient food blogger". Who can say that the mountains, vegetable fields and orchards in the video are not real villages? Li Ziqi, who seems to be able to do everything, did learn a variety of skills especially for video shooting. Even though her hand work may have the suspicion of performing, she can't make a fake just by looking at her ability to do farm work and her rough hands.
Others say that Li Ziqi's popularity overseas is due to her display of backward farming culture and catering to the stereotyped imagination of overseas audiences of China. There is a problem with this statement. Farming does not mean backwardness, and industry is not completely advanced. Li Ziqi's video is designed to introduce delicious food and promote his personal brand, which is not necessary to cater to overseas.
So, why do overseas netizens chase Li Ziqi so much? The same video blogger, the Research Association of crooked nuts, answered this question from the perspective of foreigners. According to Gao Yousi, the president, Li Ziqi's video has attracted the attention of foreigners because it is far away from the industrial context familiar to Westerners and the materialistic lifestyle of the audience in big cities. "When people cannot escape under high pressure, they see Li Ziqi," Wow, this is the life we want. " In fact, he thinks, looking at the world, the most moving story is always from people's inner desire.
Therefore, Li Ziqi's popularity overseas does not lie in how unique Chinese culture she tells us, but in the way she shows her life style that resonates with audiences at home and abroad. That kind of down-to-earth, pastoral life not only makes the anxious people in the Chinese metropolis yearn for, but also comforts countless foreign audiences who want to escape from the real world for a short time. The strong family feeling, the value of labor and the awe of nature shown in the video can also make the audience empathize.
As an ordinary video blogger, Li Ziqi does not need to undertake the responsibility of "cultural output". However, her popularity has become a cultural phenomenon, which is worth thinking about by literary and art workers. For a long time, "going out of culture" has been a puzzle for the literary and art circles. The post-90s rural girl, with her own diligence and wisdom, tells an individual story with both Chinese characteristics and universal significance, and inadvertently realizes "cultural output". It can be seen that to tell a good Chinese story, it is not necessary to use high-speed rail, 5g and heroes to talk. Vivid individual and grounded stories still move people's hearts.
Li Ziqi once said in an interview that his original intention of shooting the short video was to let the city people know where the food came from and what the original ecological life was like. To this day, it is estimated that she has not thought about how to carry out "cultural output". It also reminds all creators to jump out of those empty sermons and really start from their own hearts to express their real voice and desire, so as to better tell Chinese stories.