DYNAMIC
LOCATION：HOME - DYNAMIC - IPization of Film an...
IPization of Film and Television Helps Traditional Culture Spread Externally
Driven by globalization and digitalization, the external dissemination of traditional culture is facing unprecedented opportunities and challenges. As an emerging cultural dissemination model, the IPization of film and television not only activates the vitality of traditional culture by deeply integrating traditional stories with modern technology and commercial development, but also becomes an important engine for Chinese culture to "go global". The film and television works represented by "Ne Zha: The Demonic Children Roar in the Sea" (hereinafter referred to as "Ne Zha 2") have successfully pushed Chinese mythological stories to the world stage through IP development and global adaptation, providing valuable experience for the external dissemination of traditional culture.
The core value of IP based film and television: activating the modern vitality of traditional culture
The IPization of film and television is not simply adaptation, but rather the construction of a complete cultural ecosystem through cross media and cross domain development. For example, Nezha 2 is a modern reconstruction based on traditional mythology, boldly innovating in character development, narrative rhythm, and visual effects. It retains the core spirit of "resisting fate" while incorporating universal themes such as growth and family ethics, making it resonate globally. This "classic reshaping" not only revitalizes traditional culture, but also forms a multidimensional dissemination network through derivative products (such as figurines, games), short video secondary creation, and other channels, further expanding cultural influence.
The key to the success of film and television IP transformation: balancing tradition and innovation
Deeply explore the cultural core
A successful IP adaptation must remain true to the core spirit of the original work. By extracting the theme of "rebellion and growth", Nezha 2 transforms the traditional mythological image of Nezha into a heroic character with modern values, retaining cultural characteristics while meeting the emotional needs of contemporary audiences.
Technological innovation and diverse expression
Technological progress has provided richer ways of presenting traditional culture. For example, "Black Myth: Wukong" redefines the visual standards of mythological stories with its Eastern aesthetics created by the Unreal Engine 5, attracting global players' attention. In film and television works, the application of AI technology (such as virtual character generation and scene modeling) further reduces creative costs, improves content production efficiency, and injects new impetus into cultural dissemination.
Cross cultural narrative strategy
By integrating universal value themes such as courage, family, and self redemption, traditional cultural IP can achieve localized dissemination. Nezha 2 combines mythological stories with personal growth, resonating with global audiences through the "struggle of fate". Its overseas box office and reputation have confirmed the effectiveness of this strategy.
The IPization of film and television is not only the "translator" of traditional culture, but also its "reconstructor". Through innovative expression and global adaptation, Chinese stories are moving towards the world in a more vivid way. In the future, with the empowerment of AI technology, the deepening of cross media development, and the improvement of the international communication system, traditional Chinese culture will occupy a more important position in the global cultural map, truly realizing the vision of "each beauty is its own beauty, and beauty is shared". As demonstrated in Nezha 2, only by cultivating a balance between tradition and innovation can the light of culture illuminate a wider world.
Information：