The cultural and creative industry, also known as the cultural and creative industry, relies on the wisdom, skills, and talents of creators to reshape and enhance cultural resources. Through the development and application of intellectual property rights, high value-added products are produced to create social wealth, promote economic development, and increase social employment. It covers multiple aspects of cultural content creation, production, dissemination, consumption, and is an organic combination of cultural and creative industries
Cultural and creative products are a high value-added part of the cultural and creative industry, and an important component of cultural IP operation. The development of cultural and creative industries has a strong promoting effect on the development of China's cultural industry, and is a product supported and encouraged by the state. With the continuous increase in income of Chinese residents, the demand for cultural and creative products is also growing
At present, the market size of cultural and creative products in China is steadily increasing. In 2023, the market size reached 16.38 billion US dollars, a year-on-year increase of 13.09%, and its share of the global market increased from 10.67% in 2020 to 11.56%
. In recent years, the quality and design of Chinese cultural and creative products have significantly improved, gradually bringing them closer to international brands. This is mainly due to policy support, increased household income, market demand release, technological progress, cultural confidence, and the rise of domestic products
China has formed a relatively complete cultural and creative product industry chain, covering the entire production process from creative design to product manufacturing, sales, and consumption. The upstream mainly consists of cultural resources and creators, the midstream consists of various enterprises, and the downstream consists of various marketing channels, selling and promoting related cultural and creative products through supermarkets, e-commerce, and related themed venues
The global market size of cultural and creative products is also continuously growing. In 2023, the global market size was approximately 141.674 billion US dollars, a year-on-year increase of 9.5%, and it is expected to reach 155.133 billion US dollars by 2024. The cultural and creative industry, relying on the value chain of creative derivatives and value enhancement models, is serving as a new driving force for global economic growth, leading the future development of the global economy and becoming a high ground for national soft power competition in the 21st century
In summary, the cultural and creative industry market has enormous development potential and market prospects. With the increase in resident income and cultural demand, the market size of cultural and creative products is expected to continue to expand.