June 12th is 2021 "Cultural and Natural Heritage Day". On May 27, the Ministry of Culture and Tourism held a press conference to announce the relevant situation of the intangible cultural heritage publicity and exhibition activities. According to reports, this year's "Cultural and Natural Heritage Day" held more than 4,100 intangible cultural heritage publicity and display activities online and offline in various provinces (autonomous regions and municipalities) across the country.
At the press conference, Hu Yan, deputy director of the Intangible Heritage Department of the Ministry of Culture and Tourism, introduced the theme, slogan, key activities and main features of the "Cultural and Natural Heritage Day" intangible cultural heritage publicity and display activities. Hu Yan pointed out that the theme of this year's "Cultural and Natural Heritage Day" intangible cultural heritage publicity and display activities is "People's Intangible Cultural Heritage and People's Sharing", and the slogan is "Intangible Cultural Heritage Benefits Ten Thousand Family Relations Between You, Us and Others", "Protect People's Intangible Cultural Heritage and Share a Beautiful Life ", there are five key activities: "Hundred Years of Arts · Passing on from the Fire" Chinese Traditional Craft Invitation Exhibition, "Intangible Cultural Heritage Law" 10th Anniversary Symposium, Intangible Cultural Heritage Shopping Festival, Wandering Intangible Cultural Heritage · Video Exhibition, Red Intangible Cultural Heritage Heritage resources search activities and revolutionary stories, the release of new red ballads and other content.
In addition, this year's "Cultural and Natural Heritage Day" intangible cultural heritage series activities also include the "Intangible Cultural Heritage Lecture Month" held by the National Library, and the "Good Day Beauty 2021 Intangible Cultural Heritage Performance Season" held by the Chinese Kunqu Opera and Guqin Research Association. According to statistics, on the premise of complying with local epidemic prevention and control safety, this year's "Cultural and Natural Heritage Day" nationwide provinces (autonomous regions, municipalities) held more than 4,100 intangible cultural heritage publicity and display online and offline activities.