Spring Festival is an important festival for family reunion. When visiting temple fairs, exhibitions, movies and ancient towns, people get together with their families and feel the happy atmosphere brought by colorful cultural activities. This Spring Festival, the cultural sensation is more creative, the quality of cultural products is upgraded, people's consumption concept and leisure mode are changed, cultural consumption highlights are frequent, reflecting the new atmosphere of cultural industry development.
Beijing Ditan temple fair, which has a history of several decades, has ushered in a batch of cultural and creative products of the Forbidden City for the first time this Spring Festival. "Palace dolls" series, "thousands of miles of rivers and mountains" series, "paper tape" series 65 kinds of more than 200 cultural and creative products of the Forbidden City entered the temple fair and became "netred".
This year, Ditan temple fair and Longtan Temple fair pay more attention to differential development: Ditan temple fair introduces high-end cultural and creative enterprises, carries out activities of cultural and creative products of the Forbidden City into Ditan and traditional intangible cultural heritage projects of Ditan temple fair into the Forbidden City, and creates cultural and creative temple fair and Green Temple Fair; Longtan Temple Fair focuses on ice and snow movement, integrates folk activities into ice and snow sports, and creates folk customs and ice and snow temple fair.
Data shows that this year, Beijing Ditan and Longtan Spring Festival cultural temple fair received 1.412 million Chinese and foreign tourists, including 802000 tourists at Ditan temple fair and 610000 tourists at Longtan Temple Fair.
The temple fair has always been the most popular traditional folk custom during the Spring Festival. The colorful Temple Fair makes men, women, old and young people feel the festivity of the new year, and makes the new year taste more intense. However, over the past period of time, there have been many kinds of temple fairs around the world, which also have problems of uniform and worrying quality. Many temple fairs lack cultural flavor and have strong commercial flavor. Night market barbecue stands occupy the street, and homogeneous souvenirs in the shops are like "small commodity wholesale market". These phenomena often disappoint tourists, and sigh that the temple fair "has changed its taste".
In the past two years, temple fairs around the world have paid more attention to traditional folk culture and historical and cultural elements, intangible cultural heritage exhibition, ancient blessing ceremony, folk crafts performance and other activities, spreading traditional culture to more people's hearts. At the Ditan temple fair in Beijing, there are not only the unique jobs of old Beijing, such as diabolo, ancient color tricks, and oral skills, but also the whole process of making Dongba ceramics, paper-cut, shadow puppets, local cloth weaving and other distinctive arts. At the temple fair of dule temple in Tianjin, there are traditional Guanyin blessing performances and a number of intangible cultural heritage exhibitions in Jizhou. In Chengdu, Jinsha Museum held the temple fair of the Sun Festival, which integrated ancient historical civilization, Lantern Festival and annual culture.
In addition, some temple fairs pay more attention to the combination of traditional culture and modern life. The integration of cultural creativity and new technology makes temple fairs more innovative. At the Grand Canal wisdom center in Tongzhou, Beijing, a new temple fair with a strong sense of science and technology made a lot of money this year. New Year's activities such as robot group dance and lion dance create a lively atmosphere. New and fun VR games and online Red dolls give people a more interesting entertainment experience.