The theme cultural industry park is a cultural industry park around a certain format or theme.
For example, in Qingzhou, Shandong, it may be possible to build up a larger industrial layout, or a relatively complete industrial chain, around the painting or art industry.
Our theme culture industry is very important. How to support the industry is also very important.
Many of the trading centers, including the current cultural industry park, most of them are self and die, seemingly with some guidance, or some support, but these support are taken by the middleman.
Therefore, the real government's support is not used in industry. Most of them are used in the middleman to raise their profits.
To give an example, a large part of a cultural industry park was mainly supported by the government, but it became a subsidized rent.
What's the good?
The advantage is to help the park recruit operators, because the government has actually intervened in the market investment.
Investment and financing should be what the operators should do, but the government does, and the whole investment and policy support of the country is not in place, which forms two kinds of conflicts of interest.
When there is a conflict of interest, the operator has the final say, because it is the main body of the operation, so the government's money is drifted at this time.
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The target orientation of a new industry park
I think the problem of Industrial Park, or the cultural industry park I mentioned just now, has five goals.
1, thematic industrial agglomeration. That is to say, there are some enterprises in some place, and some of them are growing.
2, mass consumption, that is, thematic text creation complex + mass experience consumption.
3, four create a base, or culture and finance.
Four 70% of the main revenue of the park is derived from revenue and equity investment rather than from rent.
If the income of the project comes mainly from the rent, is it a real estate project or a cultural industry?
If the income of the project is calculated and deducted from the rent, most of the cultural industries that rely mainly on rent or rely mainly on government subsidies may still have income.
If the income of the park now depends mainly on the revenue from tax and equity investment, the present park is certainly not going to be like this.
Therefore, the four creation base should be a supportive mode of a new cultural industry.
4, urban IP development and urban brand building.
We now call it the IP development of the city. In fact, many places now talk about traditional culture and IP of culture. In fact, our culture is rich and colorful.
But we are now a lot of places to do the culture is to do those celebrities, the few celebrities account for only 1/10000 of the culture, even if Confucius, although he said he has a large influence, but also accounts for less than 1/10000 of Chinese culture.
Only a few celebrities are focused on a variety of heroic cultures, war culture, various types of subjects, including love culture, including all kinds of folklore.
Because of the names of many cities now, the people have not heard it, so today we use some kind of storytelling or image to develop the cultural IP of the city to form our content products.
Then, through this content product, we will build the city brand.
Therefore, urban IP development and urban construction is a logical relationship.
When we are playing City advertisements, we are actually playing the scenery of the city, but the city scenery is actually not a culture, it is called the landscape.
Now there are many places to repair the road, which is called cultural property, so we should not equate the landscape with the culture, and do not regard the built - up building as a cultural building.
In some places, the archaize culture is basically three years old, and the skin on the walls has been peeled off. Is this a good idea to inherit traditional culture?
Therefore, our city culture still has to carry forward the story of the city, especially the merchant's story, which is a very important part of the culture.
Now I'm talking about what the Grande Canale's culture is. I haven't seen it yet. I think this is totally different from the IP of the city.
For example, is the Grande Canale in Yangzhou the same as the Grande Canale in Luoyang?
Why not analyze the city spirit of Luoyang and the IP of the city?
What is Yangzhou?
Yangzhou is a commercial leading city, Luoyang is a political leading, although it is a river, but Luoyang and Yangzhou have a great difference, this thing is the development of the city IP personalized.
Most of the oral and Minority Folklore and dialects are actually very rich, so I think the cultural industry should enter a stage dominated by IP development, at this stage we should not only consume other people's culture, but also consume local culture.
I think this should be a very important aspect. I used to think that the real estate business intervention too much is not good, and later I found that if the real estate companies do not intervene is not good.
5, business matching.
Now talking about the part of the real estate, I personally think that the cultural industry can be developed with real estate, but this development should be isolated, that is, 2/3 to do cultural industry, and 1/3 to do real estate.
Real estate is purely real estate. Don't do it with a master's studio. In many places, a large number of artists have to be managed by companies. Artists do not pay taxes. This is the biggest problem in the country.